![]() Logos are generally more versatile and can be used in various contexts, and this can be in any form, from printed materials to website icons. While logos and wordmarks can effectively promote a brand, they serve different purposes. On the other hand, a wordmark logo is simply the text-based version of a logo. Wordmarks typically include the complete company name and are designed to be as readable as possible.Ī logo is a graphical representation of a company’s name, often including an icon or symbol associated with the brand. The main function of a logo is to establish a distinctive and recognizable branding element, serving as the public face of a business or brand. In a nutshell, logos are more complex and extensive, and wordmark logos are just part of the many different types of logos. Logo Vs Wordmark: What Makes Them Different? The wordmark logo must look professional and straightforward in order to be effective, and it should be distinctive and stand out from other types of logos, but not in a way that makes it hard to read. It is often the first thing people see when they think of a company name and can be used in many different marketing materials, such as websites, brochures, and stationery.Ī good font, imagination, and perhaps a little assistance from graphic design software like Adobe Photoshop or Illustrator are all required to create a wordmark. What is a logo?Ī logo is a graphic design that represents a business or organization. So whether you’re just starting or ready to rebrand, read on for all the info you need, and decide which is the best option for your business. In this comprehensive guide, we’ll break down everything you need to know about logo vs wordmark. But what’s the difference between them? And which is right for your business? These may be the right set of questions that go through your mind. If you’re a startup or a striving small business, naturally, you might feel overwhelmed when creating the perfect logo - Which color do I choose? Am I picking the right typography? Is it gonna be aesthetically pleasing? Should I pick a logo or wordmark? Both have unique benefits, and deciding which is suitable for your company can be challenging. The Theme Designer will bring you automatically back to the wiki's home page.When branding your business, one of the most important decisions you’ll make is whether to use a logo or a wordmark. If you are certain of your choice, click "Save, I'm done". The image will soon appear as a preview.Ĭheck what your wordmark looks like on the page itself, right below where you were working. Once you have picked this file, click "Upload". If you have this, click the button at the top to browse your computer for the image. ![]() png file of less than 250px wide and 65px high, of course keeping copyrights in mind. To pick a graphic wordmark, first you must have an image. Keep in mind that it is best to keep the name close to what the wiki stands for! Depending on how picky you are, this may take a bit of trying and testing. Then, pick the right font and font size that you think suits the wiki name best. First, type in the text that you want to show and click the button "Change text". For a text wordmark, stay in the most left third of the Wordmark tab.
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